Anything labeled "Tactical" means twice the price!

johnelmore · January 26, 2017, 04:18 PM

I cant seem to comprehend how everything labeled tactical is twice the price. Even Dickies shirts. Their tactical shirts and pants seem no different from others they sell yet they are twice the price. I have to laugh at the audacity. There is someone, somewhere showing off his tactical model to someone.

Its amazing how manufacturers of firearms and gear will market the exact same thing but with different words to wow the unsuspecting soul....

FITASC · January 26, 2017, 05:02 PM

Same with "gun" cleaning, "gun" lubrication, "gun" tools, and on and on. Also applies to ANY expensive hobby/sport. Any common item specially packaged and labeled for an expensive hobby becomes 2-4X more expensive.

MarkCO · January 26, 2017, 05:23 PM

It is called marketing and free market. If you had a product that you could make a few more dollars on if it was labeled with just another word, doubt you would not take advantage of it.

Don't buy it, pass it by, tell the company why...but don't whine online. That is just as bad.

bamaranger · January 27, 2017, 01:32 AM

I can't believe the price of ANYTHING related to hunting and shooting these days. Leaf through the "Rifleman" and almost all firearms reviewed have a four figure price tag. Same with optics. Who would have thought .22lr ammo would have gotten to where it's at? ATV's and quads.....more than the value of any of my full size well used 4wd's. And a decent used 4x4 truck, more than the price of my house and property 20 yrs ago. A NEW truck.....forget it.

Don P · January 27, 2017, 08:42 AM

Quote:

Its amazing how manufacturers of firearms and gear will market the exact same thing but with different words to wow the unsuspecting soul...

Build it and they will come. Gimmick, shtick, as long as people keep buying the special worded products manufactures will continue to make and sell the product. Sort of store brand verses name brand all is the same except the packaging.

Snyper · January 28, 2017, 04:12 AM

Sometimes the "tactical" clothing has more pockets, or specially designed pockets that aren't all that obvious. Most of it is designed to trap Mall Ninjas though.

T. O'Heir · January 29, 2017, 01:47 PM

Yep. Been saying that for years. The term is a marketing term only. Anything that's black and has Velcro is deemed 'Tactical'. Just like my $10(that are now $17) Chinese runners from Wally World. The marketing buzz word used to be "Law Enforcement" or "Police".
Anything with the word "gunsmith's" or "reloading" on it costs more too.

Dufus · January 29, 2017, 04:33 PM

I find that the markups are more on the retailer end of the deal than the manufacturers.

Chainsaw. · January 29, 2017, 11:12 PM

Along with "Marine" (boats not military) or "bridal". People are victims of advertising, thats hows DeBeers makes everyone thing diamonds are rare and valuable. Its all baloney.

Tuzo · January 30, 2017, 04:22 PM

Black is not the only correct tactical color. Pink and lavender are in vogue as well for tactical operations. No kidding: Midway and Cabela's offer gun cases in these colors.

Nearby Bass Pro Shop has a section of tactical gear landmarked by a male mannequin outfitted with the proper black stuff. Extra pockets, velcro, and zippers qualify clothing and gear bags as tactical.

Lately seeing "sniper" in lieu of "tactical" in some gear descriptions. This is marketing genius.

pnac · January 31, 2017, 07:13 PM

Wha-what! Are you telling me that my ultra badass paracord bracelet is not really coo-ol? I'm crushed...sniff.

stagpanther · February 1, 2017, 01:03 AM

My rifles are sniper-grade. Wanna buy one?

F. Guffey · February 3, 2017, 02:50 PM

Quote:

I can't believe the price of ANYTHING related to hunting and shooting these days. Leaf through the "Rifleman" and almost all firearms reviewed have a four figure price tag. Same with optics. Who would have thought .22lr ammo would have gotten to where it's at? ATV's and quads.....more than the value of any of my full size well used 4wd's. And a decent used 4x4 truck, more than the price of my house and property 20 yrs ago. A NEW truck.....forget it.

I would not walk cross the street to watch an ant eat a bail of hay, but reloaders are impressionable and they insist the new reloader jump in at a dead run with the latest, newest fanciest equipment.

F. Guffey

Rembrandt · February 3, 2017, 07:49 PM

Someone discovered long ago that if you offer a particular item in "Pink".....women will pay substantially more for it. Been married for over 40 years and I'm still scratching my head wondering why they do what they do.

Justice06RR · February 5, 2017, 08:48 AM

Quote:

It is called marketing and free market. If you had a product that you could make a few more dollars on if it was labeled with just another word, doubt you would not take advantage of it.

Don't buy it, pass it by, tell the company why...but don't whine online. That is just as bad.

Its not necessarily whining. Just an observation (and disdain) by some gun owners.

I do not like that marketing gimmick myself. Sometimes the word "Custom" gets used also which somehow makes it better or pricier. Like a DPMS AR15 or IO AK47 should cost hundreds more than a cheaper but more reliable brand e.g. Smith and Wesson M&P15 Sport etc.

I would prefer a reputable firearm such as Colt in stock form, over another gun that someone else has modified and calls "tactical" or "custom". That custom paint job or extra accessories does not make it more deadly or efficient.

January 26, 2017, 04:18 PM	#1
johnelmore Senior Member Join Date: April 6, 2013 Posts: 456	Anything labeled "Tactical" means twice the price! I cant seem to comprehend how everything labeled tactical is twice the price. Even Dickies shirts. Their tactical shirts and pants seem no different from others they sell yet they are twice the price. I have to laugh at the audacity. There is someone, somewhere showing off his tactical model to someone. Its amazing how manufacturers of firearms and gear will market the exact same thing but with different words to wow the unsuspecting soul....

January 26, 2017, 05:02 PM	#2
FITASC Senior Member Join Date: December 6, 2014 Posts: 6,446	Same with "gun" cleaning, "gun" lubrication, "gun" tools, and on and on. Also applies to ANY expensive hobby/sport. Any common item specially packaged and labeled for an expensive hobby becomes 2-4X more expensive. __________________ "I believe that people have a right to decide their own destinies; people own themselves. I also believe that, in a democracy, government exists because (and only so long as) individual citizens give it a 'temporary license to exist'—in exchange for a promise that it will behave itself. In a democracy, you own the government—it doesn't own you."- Frank Zappa

January 26, 2017, 05:23 PM	#3
MarkCO Senior Member Join Date: October 21, 1998 Location: Colorado, USA Posts: 4,308	It is called marketing and free market. If you had a product that you could make a few more dollars on if it was labeled with just another word, doubt you would not take advantage of it. Don't buy it, pass it by, tell the company why...but don't whine online. That is just as bad. __________________ Good Shooting, MarkCO www.CarbonArms.us

January 27, 2017, 01:32 AM	#4
bamaranger Senior Member Join Date: October 9, 2009 Location: North Alabama Posts: 8,308	price I can't believe the price of ANYTHING related to hunting and shooting these days. Leaf through the "Rifleman" and almost all firearms reviewed have a four figure price tag. Same with optics. Who would have thought .22lr ammo would have gotten to where it's at? ATV's and quads.....more than the value of any of my full size well used 4wd's. And a decent used 4x4 truck, more than the price of my house and property 20 yrs ago. A NEW truck.....forget it.

January 28, 2017, 04:12 AM	#6
Snyper Senior Member Join Date: December 16, 2013 Location: Eastern NC Posts: 3,047	Sometimes the "tactical" clothing has more pockets, or specially designed pockets that aren't all that obvious. Most of it is designed to trap Mall Ninjas though. __________________ One shot, one kill

January 29, 2017, 01:47 PM	#7
T. O'Heir Senior Member Join Date: February 13, 2002 Location: Canada Posts: 12,453	Yep. Been saying that for years. The term is a marketing term only. Anything that's black and has Velcro is deemed 'Tactical'. Just like my $10(that are now $17) Chinese runners from Wally World. The marketing buzz word used to be "Law Enforcement" or "Police". Anything with the word "gunsmith's" or "reloading" on it costs more too. __________________ Spelling and grammar count!

January 29, 2017, 04:33 PM	#8
Dufus Senior Member Join Date: December 10, 2014 Posts: 1,965	I find that the markups are more on the retailer end of the deal than the manufacturers.

January 29, 2017, 11:12 PM	#9
Chainsaw. Senior Member Join Date: September 12, 2015 Location: Issaquah WA. Its a dry rain. Posts: 1,774	Along with "Marine" (boats not military) or "bridal". People are victims of advertising, thats hows DeBeers makes everyone thing diamonds are rare and valuable. Its all baloney. __________________ Just shoot the damn thing.

January 30, 2017, 04:22 PM	#10
Tuzo Senior Member Join Date: June 14, 2007 Location: Louisiana Posts: 797	Tactical pink Black is not the only correct tactical color. Pink and lavender are in vogue as well for tactical operations. No kidding: Midway and Cabela's offer gun cases in these colors. Nearby Bass Pro Shop has a section of tactical gear landmarked by a male mannequin outfitted with the proper black stuff. Extra pockets, velcro, and zippers qualify clothing and gear bags as tactical. Lately seeing "sniper" in lieu of "tactical" in some gear descriptions. This is marketing genius.

January 31, 2017, 07:13 PM	#11
pnac Senior Member Join Date: September 7, 2008 Posts: 550	Wha-what! Are you telling me that my ultra badass paracord bracelet is not really coo-ol? I'm crushed...sniff. __________________ In my hour of darkness In my time of need Oh Lord grant me vision Oh Lord grant me speed - Gram Parsons

February 1, 2017, 01:03 AM	#12
stagpanther Senior Member Join Date: March 2, 2014 Posts: 11,787	My rifles are sniper-grade. Wanna buy one? __________________ "Everyone speaks gun."--Robert O'Neill *I am NOT an expert--I do not have any formal experience or certification in firearms use or testing; use any information I post at your own risk!*

February 3, 2017, 07:49 PM	#14
Rembrandt Senior Member Join Date: August 10, 2002 Posts: 2,108	Someone discovered long ago that if you offer a particular item in "Pink".....women will pay substantially more for it. Been married for over 40 years and I'm still scratching my head wondering why they do what they do.