Sierra web site - says "Shop Discontinued"

BobCat45 · January 19, 2021, 11:26 AM

Went to https://www.sierrabullets.com/

Across the middle of the page it says "Shop Discontinued".

Clicking around the different parts of the website it looks like they still sell apparel and other things, but no bullets. All bullets marked "discontinued".

If anyone has any actual information about what is going on, I'd be happy to read it. Thanks in advance.

ghbucky · January 19, 2021, 11:40 AM

I think what that means is that they are giving you a shortcut to shop for discontinued bullets. Not that the shop is itself discontinued.

Seems very poorly worded to me, but I don't think they are shutting down. There is a 12/31 update about new bullet lines coming.

BobCat45 · January 19, 2021, 11:46 AM

You are absolutely correct and I'm glad to be alone so nobody can see how red my face is.

All the bullets that were marked "Discontinued" are under that. When I go to "Products" -> Rifle Bullets and so forth, the bullets are there.

Thanks again and I apologize for jumping to a dismal conclusion.

All the .224 Matchking bullets are marked "Sold Out" but Not "discontinued.

**Unclenick** · January 19, 2021, 12:13 PM

I am a little surprised to see the 30 cal 180-grain MatchKing biting the dust. It was a competition mainstay for decades. Today, though, it just can't keep up on BC with newer designs.

Bart B. · January 19, 2021, 12:56 PM

Quote:

Originally Posted by Unclenick

I am a little surprised to see the 30 cal 180-grain MatchKing biting the dust. It was a competition mainstay for decades. Today, though, it just can't keep up on BC with newer designs.

Sierra's original 30 caliber 180 grain HPMK's had the same long boattail as heavier ones. For some reason in the 1980's they switched to the same short boattail as the 168 used. That lowered their ballistic coefficient and often went subsonic before 1000 yards with the same load. I'm speaking from experience.

The US military teams tried them rebulleting M118 match ammo and got the same problem. The Army or Marine team let a special contract with Sierra to make several thousand original 180 HPMK's that was a favorite for mid and long range.

Nick_C_S · January 19, 2021, 03:40 PM

Quote:

. . . how red my face is.

For what it's worth, when I clicked the link you gave and saw "Shop Discontinued," my initial sub-conscience inference was that the shop itself was discontinued too.

Yes, poorly worded.

BobCat45 · January 19, 2021, 05:30 PM

Thanks! The red is fading but the lesson remains; jumping to conclusions on the basis of scant evidence is poor exercise.

The sky has been alleged to be falling loud and long enough that one raindrop on my head was enough to convince me that the sky was, indeed, falling.

Glad its not.

January 19, 2021, 11:26 AM	#1
BobCat45 Senior Member Join Date: May 18, 2004 Location: East Bernard, TX Posts: 523	Sierra web site - says "Shop Discontinued" Went to https://www.sierrabullets.com/ Across the middle of the page it says "Shop Discontinued". Clicking around the different parts of the website it looks like they still sell apparel and other things, but no bullets. All bullets marked "discontinued". If anyone has any actual information about what is going on, I'd be happy to read it. Thanks in advance.

January 19, 2021, 12:13 PM	#4
Unclenick Staff Join Date: March 4, 2005 Location: Ohio Posts: 21,060	I am a little surprised to see the 30 cal 180-grain MatchKing biting the dust. It was a competition mainstay for decades. Today, though, it just can't keep up on BC with newer designs. __________________ Gunsite Orange Hat Family Member CMP Certified GSM Master Instructor NRA Certified Rifle Instructor NRA Benefactor Member and Golden Eagle

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January 19, 2021, 11:40 AM	#2
ghbucky Senior Member Join Date: June 12, 2020 Posts: 1,177	I think what that means is that they are giving you a shortcut to shop for discontinued bullets. Not that the shop is itself discontinued. Seems very poorly worded to me, but I don't think they are shutting down. There is a 12/31 update about new bullet lines coming.

January 19, 2021, 11:46 AM	#3
BobCat45 Senior Member Join Date: May 18, 2004 Location: East Bernard, TX Posts: 523	You are absolutely correct and I'm glad to be alone so nobody can see how red my face is. All the bullets that were marked "Discontinued" are under that. When I go to "Products" -> Rifle Bullets and so forth, the bullets are there. Thanks again and I apologize for jumping to a dismal conclusion. All the .224 Matchking bullets are marked "Sold Out" but Not "discontinued.

January 19, 2021, 05:30 PM	#7
BobCat45 Senior Member Join Date: May 18, 2004 Location: East Bernard, TX Posts: 523	Thanks! The red is fading but the lesson remains; jumping to conclusions on the basis of scant evidence is poor exercise. The sky has been alleged to be falling loud and long enough that one raindrop on my head was enough to convince me that the sky was, indeed, falling. Glad its not.