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You're right that the P99 and PPQ are cheaper than they used to be; in my area, what was previously a $650 pistol is now a $550 pistol. My point is, their aim may be to sell the PPQsc for $500 or even $450 without losing money.
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I remember a time when P99s sold for $800. I thought I was getting a great deal in 2010 when I got a full-size P99AS for $600! Now Bud's is selling them for $480. That's a great deal and proof that Walther can sell a top-shelf defensive pistol for a very low price. But they no doubt want more profit-per-unit than they are getting.
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