From what I know Sitka Gear is marketed towards the "high end" of the market which means people who have lots of money and probably won't use the gear too hard.
Like what others have said camo doean't make you a hunter. I usually wear earth tones and let my clothes wrinkle which breaks them up. Knowing how to hide (use shadows and cover) is more important than buying the "right" pattern.
Here's my favorite camo:
http://www.youtube.com/watch?v=YX3NdjGbjqk