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Doubt you would see a Craftsman rifle, even if Sears' management were so open-minded as to keep selling real sporting goods. Their last house brand of guns and other hunting and fishing gear was "Ted Williams." The famous baseball player was considerable of an outdoorsman in the off season. And he had the advertising advantage of being real. J.C. Higgins is sometimes said to have been Sears' sporting goods manager, sometimes a coined name with no real person behind it.
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