I was in the same boat a few weeks ago. I said in a post in the reloading section of this forum that I was also looking to get into it and was a little put off. I bought the ABC's of Reloading and a few reloading manuals (on the advice of some of the reloaders here). Getting ready to order my equipment this week. After doing the research, I realize I probably wont save any money but I will be able to shoot more for the same amount, along with the ability to work up loads for my guns. Read the books. Go through the Cabelas and Midway catalogs and look through the stuff to get and idea of it all. Once you've done that you will have a pretty good idea of where your at. My only warning: Reloading appears to be just as addictive as shooting itself. Resisting is pointless.
Have fun!
-Russ