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They tried to break into a market that Glock already pretty much had cornered and other competitors were plentiful, but from my perspective they've done well enough to hang around a while.
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Sunk without a trace, too many other glockoids on the market. Sure, they are selling some, but so is everybody else.
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Not every manufacturer needs to sell boatloads of product to consider it a success. I recommend you take a look at Military Arms Channel's video tour of CZ's factory in the Czech Republic. It's a surprisingly small operation. Obviously, they have found enough success with the P10C to expand the line, and outside of that line, CZ has a bewilderingly large lineup of product in general.
I see this much like the Walther P99. While it never usurped the market dominance of Glock, it must have been successful, as Walther is still making them over 20 years later, and it has spawned a diverse range of variants, including the PPQ lineup.