Good point. If you already have a rifle chambered in .303 British, of course you want to keep the ammo supply flowing and as a result you'd encourage others to buy rifles that use this cartridge. But the fact remains for folks looking to buy a rifle, there's little reason to seek out anything in .303 British, since there are so many alternatives which do the same thing, and are not encumbered by dwindling (if not thoroughly depleted) stocks of surplus ammo and a shrinking decision pool of newly manufactured ammo and ammo components.
Love your SMLE - but don't be surprised if the ammo gods abandon you.
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