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But wait a second... Didn't you say they were unsuccessful?
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I did. By the 90's, they were.
Nobody wanted a K-Car. They settled for them.
They wanted a car that did not break down constantly, and got better milage than they had been getting, could seat 6 (if they were not overweight adults) and was made in America......
Those last two things were the only reasons they Chrysler did not completely fold to their japanese competition.