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They were just not that good .... but better than most of the domestic cars that cars they replaced ...... and more profitable, because they not only were cheaper to produce, they actually sold
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But wait a second... Didn't you say they were unsuccessful?
If Chrysler was trying to create a performance car, then yes, The K-Platform was unsuccessful. But they weren't trying to create a performance car.
If Chrysler was trying to create a world-beating luxury car, then yes, The K-Platform was unsuccessful. But they weren't trying to create a world-beating luxury car.
If Chrysler was trying to create a paragon of reliability, then yes, The K-Platform was unsuccessful. But they weren't trying to create a paragon of reliability.
Chrysler was trying to build a boring, run-of-the-mill econobox family sedan that was cheap to build and turned a profit. Which is exactly what they did. They sold boatloads of them during the 1980s, essentially saving the company. It's impossible to call them unsuccessful. Yes, by the 90s, they were struggling to clear them off the lots. Even a good horse can be ridden too long.
Now I don't know what kind of profit margin S&W was turning on the Sigma, but they sold them for many years for low prices. Something tells me S&W would not have kept them in production if they weren't profitable. And just like the K-Cars, they will never be collectibles.