Jack, I can tell you it took me a little while to get used to the reticle on this scope as well. It's not a target scope by any means. It is designed for getting on target quickly and making an accurate shot. I found sighting in at 100 yards it is best to use a target with squares and aim at the crossing lines. I have used my Rifle/Scope combo to dispatch numerous vermin just because I was able to pick up my target, center it in the circle and get a round down range. I also utilize Nikon's Spot On program to further enhance my accuracy.
For those of you who are not familiar with the Coyote Special Scope, this is what the reticle looks like. Imagine how easy it would be to put a coyote in the circle and shoot. Also here's a pic of a buddy who as a first timer to this rifle shot it better then I did!
http://i1216.photobucket.com/albums/...lreticle-1.png
http://i1216.photobucket.com/albums/...riePanther.jpg