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I look for objectivity and brevity. A 4-5 minute review should be sufficient. the reviewer doesn't have to do a side-by-side comparison with a different firearm but it would be nice just so you know what you're getting. I'm more interested in the construction of a firearm, how it shoots, its features and the pros/cons. I also don't want the reviewer injecting politics into his review or yammer on about how they think their rifle is really nice. i've seen too many videos of Bubba extolling the beauty of their gun without really telling me anything else.
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