It is not the best.
It is that simple. In the age of the internet and cheap tooling, we have to have the best....best of everything.
In times past, you buy what your friends, dad, gun store clerk suggested....that usually stemmed from a first rifle being a 1903 or 1917 or even a M1 Garand. Then a commercial .30-06. Then another, then yours. Magazine writers came along as well as the M14 which drove the 308, 270 Win and 7mm/300 mag. A few more tried their way through the gun writer route, but it was still hard to end up in hunting camp without having to explain yourself.
Some people are improvers...as in they want a better .30-06....some people see themselves as innovators...they want the best. Now with the internet, people are always searching out the best or following what is said to be the best.