[stinkeypete]

There is no science or reasoning to it. It's marketing and sales, targeting people that really just plain don't know.

This is why my standard response now is to promote Apex Tungsten .410 loads. They're clearly superior, fellas are turkey hunting with subgauge loads with that stuff because Tungsten is 60% denser than lead and .. geometry and aerodynamics and momentum.

Then they waffle at $10 a shell. "Yes, but having spent all that money to shoot shot shells, you're life isn't worth an extra $60???"

And then a whole house of cards falls down, because really... if you're going to carry around all that weight, what's wrong with .45 in a properly proportioned revolver? Nothing, it's just plain better in every regards.