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Sgt, no misunderstanding, buisiness cannot exist without the consumer
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It can exist, not exist, open, close, make any decisions it wants to make with or without any ONE customer who thinks that the prices are too high.
Again - The purpose of ANY business is to make a profit. As much profit as possible. It is NOT the purpose of any business to make my hobby affordable, to make me "feel good" as a customer or any of that other stuff we read on the "about us" pages of our favorite vendor.
CEO: "We are losing money, Jim"
COO: "I know, but we're keeping our prices where everyone that wants our widget can afford it"
CEO: "You're fired"
Sgt Lumpy - n0eq