I got into it, I think, because it's not really competition-oriented. At least around here at the club level it isn't. Most of the gamers tend to stick with steel and IPSC. I've got nothing against that. I like IPSC myself and plan on trying IDPA sometime. But I'm not overly competitive with others. Only within myself.
Plus I think everyone needs to get out of real life occasionally and playing cowboy is one fun way of doing that