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Living in readiness to defend yourself requires significant commitment and for most people a reordering of their view of the world. Such preparation forces people to think about a side of human nature that most would prefer to pretend didn't exist. An expectation of such a change in lifestyle won't sell very many Glocks. The hope that a Glock locked away in a safe in a backroom and forgotten until a need exists requires less, offers an attractive bit of reassurance, and who knows just might work.
We all know of cases where people with no training and unrealistic expectations managed to retrieve a gun and save themselves. I enjoyed the ad for what it was. If someone is naïve enough to think of it as a training film, nothing I might suggest is likely to make much of an impression.
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