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I suppose they expect that the name has some caché amongst value buyers who will give it a look when they see it on their dealers shelves. Norinco, for better or worse (I have no experience with their products), was a well known brand in it's time. Maybe they believe also that it will be easier for them to resurrect old dealer relationships than to start up new ones.
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"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote!"
--commonly misattributed to, and most likely not, Benjamin Franklin
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