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ordering directly from Berry's is a fine way to go but you can usually find better prices on Berry's bullets from other internet retailers.
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Kind of; sort of.
Berry's site sells a broader product line, and has free shipping on orders over $75.
I just placed the same two plated bullets in my cart on Berrys and Midsouth Shooters Supply. After adding shipping at Midsouth, Berrys is net cheaper delivered.
.452 185 RNHB $39.13 $35.85
401 165 $36.44 $33.15
Shipping $0.00 $14.99
Totals $75.57 $83.99
So, with free shipping, Berrys maintains market price support by charging more per unit, but delivering free. While Midshouth has better per unit prices, but end up costing you more in total when they add shipping. That extra cost of $8.42 or 11.1% is also related to Berrys shipping their product to Midsouth warehouse.
For practical purposes, we are not always, if ever, ordering just bullets. And with larger orders (including less heavy items), the shipping costs per unit can get lower. But in this example Berrys direct is cheaper.