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Why not focus more on prominent, sensible individuals of all stripes and backgrounds explaining, rationally and without going off the hilt, why gun ownership and guns are not the problem?
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Because it's difficult to accomplish that in a 30 to 60 second ad. The talking heads at MSNBC droned on for several days about how ugly and mean spirited was the NRA ad. I take that as a sign the ad worked, because MSNBC had to work so hard to discredit it. Just as some here on thefiringline are doing. I loved the NRA ad, because it is important to demonstrate the hypocrisy of the anti-gun movement; and that the NRA understands, we are in a dog fight.