"Range Practice Ammo." This is their way of saying to the uninitiated, "Hey, this isn't any good for self defense purposes. You need to purchase our
PREMIUM SELF DEFENSE AMMO priced at $50.00 per box of 20 (in the bright orange boxes on the shelf right next to our Range Practice Ammo).
The only thing that's missing on the box of PREMIUM SELF DEFENSE AMMO is advertising which reads:
"Maybe it costs a little more, but isn't your family's life worth it?"