Zeiss and Swarovski are definitely top notch. However, the price tag can often scare most folks. You may want to elaborate on what your proposed use would be as there are two basic designs used in modern glass - porro prism and roof prism. Porro prisms are much cheaper than roof prisms of an equal quality image, but are often less rugged and weather resistant. You can buy a really nice set of porro prisms for $200-$250, but will likely spend about 3-4x that amount for a pair of roof prisms that look equally as good. Of course, the roof prisms will likely outlast the porro prisms, especially if you aer going to carry them in the field. So... if you only plan on a trip to the range every once in a while or watching some birds, you may want to stick with the porros. If there is some sort of military/leo application where your life could depend on them, then drop the $$$ and go with the roof. For hunting, I'd say it is a toss up - no lives will likely be at stake, but a bust pair of binos could potentially ruin your day and/or trip.
Check out
http://www.betterviewdesired.com , which is actually a birder site. Of course, their needs in regards to reliability/ruggedness may be different than your average TFL'er, and so they may tend to favor the porro's a bit more (especially if your not willing to drop $750+), but they are
very discriminating about image quality.
http://www.adorama.com is a good site to purchase all types of glass, except for rifle scopes (unfortunately).
Rocko