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"Rags like SWAT have a history of reviewing products by manufacturers who are buying large amounts of advertising space in the rag. That sort of casts dispersions on whether the tests are actually fair or valid."???
Now there's an intelligent comment....simple way to prove it, 00. Open any copy of SWAT....run thru the companies featured, then compare 'em to the Advertiser Index....let us know what kind of correlation you find.
Altenatively, ask yourself this:
What would possibly motivate SWAT to provide a feature that SLAMMED a recently introduced Shotgun when that company was a FULL PAGE advertiser..they naturally, pulled out on us.
Could it be:
A) Because we thought the advertiser would say "Thank You"
B) Because we're MORONS
C) Because we have have some pride in our personal reputations
When you go around making comments like that, you generally wanna be able to back 'em up. Otherwise, people are likely to stop taking you, ummm, "seriously".
Rich
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