[Balog]

Looked into it a bit more, and sadly it is not a joke. Here are a few blogs discussing this.

http://booksbikesboomsticks.blogspot...boy-rules.html

http://onlygunsandmoney.blogspot.com...s+and+Money%29

This one has some naughty language, fyi

http://www.papadeltabravo.com/blog/?p=1221