Have you clarified what exactly
he means by the term knock down power? Even though we agree that its a myth, people uses the phrase in different ways.
For example I frequently hear fellow hunter say things like, " .308 has better knock down power than .223", etc. What they mean is that .308 incapacitates the deer quicker than .223, not that it literally knocks the deer off its feet.
I would be inclined to think that your friend is trying to say that 45acp is more effective at incapacitating bad guys than 9mm, 380, etc. If this is the case, challenge him to appeal to any credible statistics that prove his case. That said, I have met people naive enough to think that shotguns can send people crashing backwards through walls like in the movies...