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Assuming it is in a typical, large room, establish a pattern. For instance, as you begin, you may wish to start on your right, walking methodically up and down the aisles one after the other in a row. That way, you miss nothing, and in fact, you will see the same guns priced differently on dealer's tables(assuming new, available models). Do as George suggested, and keep track in a notebook. Then, you can go back to the cheapest dealer with the one that you want and attempt to haggle from there. If you are shopping used, note the cheapest price that you've seen for the NEW gun in order to be in a better bargaining position.
Bring your own water, and a sandwich if you can. The concessions pay up-the-wazoo to be in there, and they charge it back to us accordingly.
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