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In all fairness names and labels do make a difference in the real world.
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They do, but it's not logical. You shouldn't make decisions based on such irrelevant criteria as a name. The cartridge does what it does. If you want it's performance, would you have not bought it if it was called the .243Uber? OR what if the first name you saw was the .243 EGOLF IMP? Would that have changed your mind? That's kind of silly, IMO. Buy it for what it does, not for the name.