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...what you mean by social shaping...
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aka "social engineering" -- the art of manipulating people into performing (or not performing) desired actions, and/or re-directing the values/standards of an entire culture through the use (in taxation) of monetary reward or penalty.
Don't like someone's action (or what they might consider a "Right") ?
Tax it to death
Want someone to do something their cultural upbringing would normally prohibit ?
Buy them w/ the reward of tax relief (or outright gift of someone else's tax money)