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{a herd of label conscious teenage girls where only 2 or 3 brands are "the best".}
The term "logo ego" covers this group. Unless a maker puts some real handwork into specific areas or uses parts held to closer tolerances than most other makers, the final product is not going to be significantly better than any other except by chance combination of random parts.
Regarding uppers, there's no perfect way to determine who assembled the upper unless each and every part is branded and the maker has built a reputation for not selling parts piecemeal. Marks on the barrel mean or prove little since 30 minutes and $50 worth of tools can put almost any barrel on almost any upper.
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