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The power of the NRA comes from the members. For awhile, and still to this day to some extent, the NRA could rally it's membership and pressure lawmakers unlike any other organization out there. The gun-control advocates think they can harm the NRA and take the wind out of the gun rights movement In reality a new org just as powerful or multiple orgs would replace them in a heartbeat.
There are much bigger fish in the ocean when it comes to lobbying money. The gun and ammo industry is very small compared to dozens of other industries out there.
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