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after all, what can one offer that does not allready exist.
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That was a rethorical question.
Afordable pricing seems to be the way to enter market. It remains to be seen in the case of the XD revolver. Wondering about firearms pricing, I have made a comparison between cars and handguns. Pound for pound, one average midpriced gun is 10 times more expensive than a high tech hybrid car like Toyota Prius. Somehow, I don't think production prices compare in the same ratio.