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There are but a few places where so much emphasis is put on the weapon and ammo choice so as to color the jury's opinion of the defendant. It's like character assassination.
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I think you are misunderstanding the issue. It doesn't have to be much emphasis. Some trials are won or lost on one or two big issues. Many more are one or lost on an accumulation of little issues, all of which color the jury's opinion of the defendant. Attorny's will often tell their clients who to dress, what color tie to wear, how to cut their hair, whether to wear glasses or not, coach them on when to smile, and so on. All little things, but things that can make a difference in the outcome of the trial, especially a civil trial. The caliber, the type of ammo, the gun used, things like that will never be the item that gets a conviction. Can they be a part of the process? You bet, and they are a part that is easy to control to your advantage instead of disadvantage with no real loss of safety.