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Sounds like a marketing gimmick to me.
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Sounds like someone in marketing reads the internet gun boards, saw all the whining about "old vs new", and saw an opportunity to again increase revenues.
Im sure the purists will be bitching just as loud, or even louder now.
As silly as some of their stuff seems to be sometimes, at least they appear to be listening to what their customers want. Of course, according to some, if they make more money doing so, they are just even bigger whores and taking more advantage of us.