In the pre-internet days, there was MSRP, advertised price, and what ever price the store or seller charged. THere was no "shop online and compare" and what one store charged could be quite a bit different from what a store across town, across the state, across the country, or even across the street charged for the exact same item.
Supply and demand.
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My dad was always adamant he bought a .357 for $357 in 1986
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Seems a bit high, but WHAT .357 makes a difference. Bit of a price difference between a Ruger Blackhawk and a Colt Python, even back then...
Friend of mine bought a used S&W M29 in 1976, for $450!!! At the time, MSRP was about $283.50 or so. BUT getting one at MSRP at that time, required a two year wait!
Supply and demand...