First, I do not know if I would ever sell anything. I guess my collection isn't really large enough yet. So I doubt I would sell them, but there are people out there who trade up all the time.
I did go back and look and I know the brand you are talking about, and I agree that there would be a stigma attached, but from what I have read that particular brand just does not produce out of the box like a good rem700, Savage, or the AR chassis. My father just purchased a rifle from that maker, and while I think the intent of the rifle is to not be a tack driver, for what it cost I hope it can do MOA from a bench.
That being said, you could pick one rifle and put a new heavy contour barrel from one of the big barrel makers, get the action trued, get a new stock if possible or have the stock that came with it bedded and see where that leaves you. If it turns into a shooter, you get to stay happy even if it really is more of a custom rifle and less of that brand. If it still won't shoot sell it to someone else and start acquiring tack drivers from other brands.
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