There has been a great deal of research on moral and the causal nature of moral actions.
One big differentiator is between two systems - a moral system that is instinctive and works out a subconscious outrage heuristic.
The other is making moral decisions on overtly conscious cost/benefit analysis.
This dichotomy is active in gun debates.
One moral and automatic heuristic is not to deliberately cause a death. Firearms have as a major purpose the use as a weapon that may cause death. Cars do not have that as a major purpose.
Thus, the gun death rate (even if smaller in number than a car rate) is seen automatically as most henious. The gun and harm connection is deliberate. The car is not.
If you make a second system rational argument about firerarms - you need to understand that you have to talk to the first system mentation also and folks who are outraged by gun deaths won't buy a cost / benefit argument.
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NRA, TSRA, IDPA, NTI, Polite Soc. - Aux Armes, Citoyens
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