I don't believe this. Google has a gun-retailers page, where it provides links to 50+ firearms e-commerce sites. It is my understanding that you must pay to be on the page.
See:
http://directory.google.com/Top/Recr...uns/Retailers/
In fact, if you go up one level, you'll find over 1,000 sites that are of interest to shooters, both information and retail.
http://directory.google.com/Top/Recreation/Guns/
As a matter of fact, if you go over to their political groups directory, they use
our language in describing the opposing sides -- "pro gun rights" and "anti gun rights."
http://directory.google.com/Top/Soci...s/Gun_Control/