Tough to make a case why ANY gunmaker should produce a 10mm. Many, many potential pitfalls in doing so. And the argument that "hey, there are people that would buy them!" plays well in a forum full of enthusiasts but plays horribly to a gun manufacturer's cost/benefit/risk analysis team.
Smith & Wesson hasn't even sniffed at a semi-auto 10mm in twenty-two plus years and we all know they are in this gig to sell handguns. They also built (arguably) the finest and most viable production 10mm pistol in history. (Well, you could make a strong argument with Glock)
We 10mm aficionados often share a rose-colored perspective of this round and guns built to shoot it.