Generally, the bullets I got from Wal-Mart looked shiny, polished, and nice. They fed like a champ through all of my firearms. The stuff I got from Cabela's, however, was dirty and nasty-looking, like they were coated in wax somebody had chewed on
Had the opposite experience. The Wal-Mart Value packs to me have a poorer copper coating and look cheaper. I didn't know they were just marketing because I thought I could see a difference. And the "Champion" is a Federal Brand name.