I bought a Zeiss Conquest last year and mounted it on a Vanguard S2 in 243 Winchester. Very clear, very bright, and for $399 I think it is a great deal. My only complaint is the plastic caps on the turret adjustments, kind of cheap IMO. I would not hesitate to buy another though if I were in the market for another scope.
No expierence with the Rapid-Z reticle.