.308 is more recoil that I like, I know that much. Other people might shoot it all day. It's just not fun for me.
Of course, I've been deer hunting with 12ga slugs my entire life and shooting 12ga since I was 12 or so. I guess I've had my fill of guns that beat me up and don't do anything that I can get with a lot less recoil.
That said, a good recoil pad and/or padded jacket as mentioned by others will do wonders.
Still happily answering to the call-sign Peetza.
The problem, as you so eloquently put it, is choice.
He is no fool who gives what he can not keep to gain what he can not lose.
-Jim Eliott, paraphrasing Philip Henry.