I think you guys are taking too narrow a view here. The goal here is bigger than just bring the ladies to TFL, but to get them more involved in the shooting sports period.
So the next time you're in the gunshop or at the range and you notice a lady who seems to be having difficulty, take the time to offer help, be polite and don't treat like she's stupid. You might just make a new shooter and a friend.
Of course it wouln't hurt to tell her about TFL.