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Old September 4, 2007, 02:02 PM   #2
Rich Lucibella
Join Date: October 6, 1998
Location: South Florida
Posts: 10,205
I'm not going to speak to the value of the Editorial in SWAT. I'll let others do that. As to the advertising mix, SWAT has never come close to 75% advertising; or 50%. When advertising grows, we have more money. When we have more money we add pages.

Pretty simple formula.
S.W.A.T. Magazine
Weapons, Training and Tactics for the Real World
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