The .280 Rem (7mm Express) is probably the best combination of trajectory and energy in a standard cartridge, when handloaded. Unfortunately, the .270 Win and 30-06 were more established with the hunting fraternity and the factory loading just didn't offer enough pizzaz to steal their thunder.
The 7mm Rem Mag attracted hunters who wanted a bit more power, even though there isn't much difference between the .280 Rem and the magnum when it's handloaded for bolt guns.
A friend of mine, a handloader who shot deer at fairly long range, saw the .280 Rem as a good round in the 70s. He used it for about 4 years and when I asked him about it a few years later, he'd switched to the 7mm Mag. and never looked back.
I stuck with the .30-06 for many years, until I found the need to use a lighter round for turkey shoots, but still a deer caliber. I tried the .270 Win liked it so much with both the 90 grain Sierra HP and 130 grain Nosler loads that I gave the 30-06 to my son. Deer can't seem to tell the difference between them.
Picher
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