View Full Version : S.W.A.T. Recognized by the AZ Republic

Rich Lucibella
December 18, 2001, 01:14 PM
Thanks to Mad Dog for the link:

Denny Hansen
December 18, 2001, 08:09 PM
Kinda cool, but he could at least have listed our web site;)

December 19, 2001, 01:20 AM
I'm afraid I view their review with skepticism. It's this part that gets to me:

You're warned, though, that there's one big potential disadvantage to this tactic: getting accidentally shot by your partners.

It just seems like a dig in the spirit of "43 times more likely."

I guess I just see a hoplophobe under every rock, but, as they say, all publicity is good publicity.

By the way, the 2/02 issue is the best yet, in my opinion. Rarely do I look at the table of contents in a gun magazine and think "I want to read every one of these articles." I did so with the 2/02 issue.

Rich Lucibella
December 19, 2001, 09:54 AM
Thanks. No hype, but I agree about the February issue. I'm really proud to have my name associated with it. Denny, Dennis, Kathy, Usen and the entire writing Staff did a great job.

December 19, 2001, 11:13 AM
This might have come up before, but I missed it.

Are you planning on getting SWAT in more stores? I haven't come across it here in Texas yet. I have only looked in some of the more major places as opposed to some of the specialty types (I am sure I could locate it somewhere). I was thinking along the lines of grocery stores and some of the major book stores. Any plans?

December 23, 2001, 08:58 PM
I found the Feb '02 magazine at a Hastings store. FYI.

Rich Lucibella
December 24, 2001, 09:49 AM
The distribution racket is just that...a racket. It's controlled by about 3 major companies and the Teamsters. Because S.W.A.T was announced as closing down before we bought it, and because shelf space is so valuable, we were pulled out of many outlets and are now just getting back in...basically, you buy your way in with no guarantee. If the mag doesn't sell, out you go. This is as it should be.

S.W.A.T is doing very well in the growth area. Due to 911 and the changes we've made, we're getting into a lot of outlets that were unavailable when we took over. (We were already in the major book chains). But it's a slow process. Distribution is often controlled regionally. Therefore, you may find us in your local Barnes and Noble, but not in the one across the county line.

From a financial standpoint, I'd rather you buy the mag off the stand. However, from a practical standpoint, if S.W.A.T interests you, order a subscription.