View Full Version : Complimentary October issue

November 7, 2001, 06:45 PM

I took the opportunity to look at your free online offering of the October SWAT. I have only been able to skim it so far but it seems to justify all the commendation so many have been heaping, I look forward to some leisure time so I can give it the study it begs for. However, was that a Smith and Wesson ad I saw on page 25?

BTW S&W or no, thanks for providing such a fine magazine.

Rich Lucibella
November 7, 2001, 08:11 PM
Nope. That was an ad by Taylor Cutlery, featuring S&W Knives. However, we don't rule Smith out as an advertiser. If we did, we wouldn't know where to draw the line.

November 7, 2001, 09:56 PM
Ah, I thought that might be the case, which is why I asked. Glad it wasn’t S&W.

What do you mean, “we wouldn’t know where to draw the line"? I would be interested to know your guidelines on advertisers.

Rich Lucibella
November 7, 2001, 11:03 PM
Guidelines on Advertisers:
If the company provides a product which is related to firearms or training that would be of interest to our readers, which is not illegal for sale, we'll accept their advertising. (For instance, the "Buy a Mail Order Wife" ads ended with the October issue....and were instrumental in ending our relationship with our Ad Sales group.

Other than this, we take no responsibility for purchase decisions of the buyer.

It's kinda like TFL:
There are opinions here that are most certainly not shared by Staff; I've seen suggestions for firearms alterations and political action, for instance, that IMHO are downright foolhardy. But I will not step in and edit or delete those comments so long as they are in line with Forum Policy. Nor will I gratuitously counsel Members as to the propriety of those suggestions.

Caveat Emptor about covers it, I think.

ps: As an aside, the Smith and Wesson Academy agreed today to join Gunsite, Thunder Ranch, Black Water Lodge, the SigArms Academy, Storm Mountain and the H&K Academy in distributing our magazine, free to every student that walks thru their doors. I know that Smith does a fair amount of training; I believe that S.W.A.T. is a valuable resource for promoting responsibility in firearms handling and ownership; I believe that responsibility is the only way we will maintain our Second Amendment Freedoms. To that end, I'm most happy to do business with Smith and Wesson. YMMV

November 8, 2001, 09:25 PM
Yup. S&W is operated by a bunch of hard-working folks that are proud, and rightfully so, of their quality products. They were equally as dismayed as their customers to find their corporate owners (Brits) didn't quite hold the Constitution and its Amendments in the same esteem as the rest of us Colonial riff-raff... 'Nuther lesson to John Bull!!