View Full Version : Name that E-Zine and Win 1 Year of S.W.A.T. !!!

Rich Lucibella
August 13, 2002, 06:43 PM
By popular demand, we've put together what we're currently calling the S.W.A.T. Sampler. A downloadable collection of features and columns from the most recent issue. Kinda like a free Teaser, if you will.

Here's what we need:
- Honest feedback
- A Permanent Name for the product.

Winner gets a free 1 year subscription.

The July 2002 "Sampler" is available at http://www.swatmagazine.com/shop/cgi-bin/cp-app.cgi?&pg=cat&ref=cat_03

August 14, 2002, 01:51 PM
You already say it in the intro, but SWAT: Test Drive is kind of cool.

SWAT: Flash Bang.
SWAT: Slice The Pie. :p
SWAT: Recondo.
SWAT: Scout.
SWAT: Forward Observer.
SWAT: Dynamic Entry.

I actually like DYNAMIC ENTRY the best. Get it? Entry? (free intro) He he he. :) Damn I'm clever. :p

August 14, 2002, 02:02 PM
or just thought of:

SWAT: On Point.
SWAT: Pointman.
SWAT: On The Sharp End

Just trying to think of things that have sound like they describe an introduction or something.

August 14, 2002, 04:14 PM
How about SWAT: Dynamic Entry........ You get dropped into it all at once. :)

"SWAT: The Free Lunch" (since there is no such thing as a free lunch, but in this case, there is......):cool:

August 14, 2002, 10:09 PM
SWAT: Recon Briefing!

You have reconned the print version and are briefing potential new subscribers on what's there.:D

August 14, 2002, 10:50 PM
The SWAT Abstract

SWAT: In Brief

The SWAT Primer

SWAT: The Carbine Edition

(is that car-been or car-byne? ;))

- Gabe

Denny Hansen
August 14, 2002, 11:11 PM
GI Car-been
Saddle Car-byne
I'm consistent in my inconsistencies:D

August 15, 2002, 12:52 AM


August 15, 2002, 08:20 AM
You could call it the SWAT Magazine "Speedloader."

Rich Lucibella
August 15, 2002, 09:17 AM
Boy, you'se guys are Mercenary! Everyone's going straight for the prize!

Some great ideas....the SpeedLoader, huh? Hmmmm.

Now how' bout including some comments on the idea itself? The look; the download.


August 15, 2002, 11:05 AM
Rich, can't help it. I'm of Portugese ancestory. Mercenaryism is in my blood. :)

Kirk Keller
August 15, 2002, 01:28 PM
Swat: First Strike
Swat: First Response
Swat: On Target
Swat: The X-Ring
Swat: One Shot Stop
Swat: Bullseye
Swat: From the Ready
Swat: Auto Prime
Swat: Reload
Swat: Cadet
Swat: Muzzle Flash
Swat: Straight Shot
Swat: Mini Me :D
Swat: Tactile Response
Swat: The Essential Extracts
Swat: Napalm in The Morning :rolleyes:
Swat: Tactical Compendium (Somebody had to say tactical...)
Swat: Compendium
Swat: Rapid Fire
Swat: Condensed
Swat: Abridged
Swat: Abridged over the river Kwai :D :D

So many possibilities, so little time...

The Look: I like it a lot. Great use of white space and good graphics. Articles are well written and timely.

The download: A bit heavy for those non broadband consumers, but worth it once it gets there.

August 15, 2002, 03:15 PM
OK, I'll take a shot at it:
SWAT: The one click stop.

About the issue:
I liked what I read. Looking even more forward for my first issue.


August 16, 2002, 11:15 PM
Easy to remember...

If title and addy the same...
No thinkin required.


August 17, 2002, 02:09 AM
SWAT: Condition Three

The preview site gives them the option of going to Condition One.

SWAT: Tactical Overview
SWAT: Tactical Preview
SWAT: Tactical Briefing
SWAT: Mission Briefing
SWAT: In The Crosshairs
SWAT: Target Acquisition (or some variation like Acquiring The Target, etc...)
SWAT: Test Fire (or Test Fire Edition)
SWAT: Rookie Edition :p


Rich Lucibella
August 17, 2002, 02:32 AM
Rookie Addition.....
Hmmmm...has a certain marketing appeal.

Nah...too "COP"!

Rich Lucibella
August 17, 2002, 02:33 AM
S.W.A.T. Extraction
S.W.A.T. Extract

Mal H
August 17, 2002, 07:40 AM
The Mini S.W.A.T. Edition
S.W.A.T. Light

Kirk Keller
August 17, 2002, 09:59 AM
S.W.A.T. Wired
S.W.A.T. Primed
S.W.A.T. Prime
S.W.A.T. Short Round
S.W.A.T. Kurz
Nectar of S.W.A.T.
S.W.A.T. E-Rounds
S.W.A.T. E-Loader
S.W.A.T. E-Loaded
S.W.A.T. E-Extract
S.W.A.T. E-Editon
S.W.A.T. E-Firing Line

My head hurts...

And Rich, if you go with S.W.A.T. Extract, I may have to wrestle you for the subscription... see my earlier post.:D

Rich Lucibella
August 17, 2002, 11:41 AM
You're right. You own that one.

August 19, 2002, 07:02 PM
Thanks for offering the sampler issue.
Ok, honest feedback...

The content is excellent, no complaints at all.

Depending on how many resources you want to use on the sample each month, you might want to consider dumping the .PDF format and going with a more web-friendly format similar to the news articles on the websites for places like FOX News, MSNBC, etc.

For an example, look at the layout of the article here:
FOX News article (http://www.foxnews.com/story/0,2933,60759,00.html) (Nevermind the content.)

This will result in a layout that doesn't look like the magazine page, but will be easier to read onscreen.

You might also consider making the table of contents clickable, so if I want to skip right to the article on WWI pistols, all I need to do is click on it.

I think that acrobat files are great for stuff that you download and print out, but it's hard to read onscreen.
.PDF's can also take awhile to download, especially if the file is just exported directly from the magazine layout program.

Of course, doing this is going to be more effort than just exporting a PDF, and I don't know if you have someone at the SWAT office who would be willing to act as the monthly SWAT sampler print-to-web translator.
Besides, you may not want to invest the time/resources/money into something that doesn't directly make money.

You could, however, offset some of those costs by offering advertising to companies who want to appear in the online edition. The advantage for them would be that you could include a link that goes directly from the advertisement to their website.

As for ideas for the title, how about some of these:

[email protected]
or, something like this:
[email protected] (the lowercase italics hopefully hinting at the abbreviated nature of the content.)

Ok, that's all I can think of right now. :)

Rich Lucibella
August 20, 2002, 08:18 AM
Thanks for the time and input.

What you're referencing on Fox is simple HTML. The conversion from PDF to HTML is, as you note time consuming. Additionally, the Sampler needs to be an accurate representation of what the full (paid) download looks like. So, if we converted one, we'd really have to convert the other. That would, indeed, be a lot of work.

As to the links from the Index, I agree. Expect it next issue....also we'll try to get all www addresses to become live" links. I'm not real big on hitting our advertisers up for money...I'd prefer to offer this as a perk.

Thanks much.

August 21, 2002, 05:03 PM
FLY- S.W.A.T.er

S.W.A.T.'s Happening!

S.W.A.T. 's up?

S.W.A.T. call


S.W.A.T. are YOU lookin' at?


Kirk Keller
August 21, 2002, 07:47 PM
S.W.A.T. did you say? S.W.A.T. are you trying to pull off here? S.W.A.T. the hell was that anyway?

August 22, 2002, 02:35 PM
How about:

S.W.A.T. Insider

S.W.A.T. Sneek Peek

S.W.A.T.: The Overview

Kentucky Rifle
August 23, 2002, 11:35 AM
How about something simple like, (don't laugh at me!)

"Electric S.W.A.T."

Kentucky Rifle

August 23, 2002, 11:38 AM

or - The S.W.A.T. SPOT

Kirk Keller
August 23, 2002, 12:25 PM
S.W.A.T. Sporterized
S.W.A.T. On The Line
S.W.A.T. Special Delivery
S.W.A.T. Electronic Delivery
S.W.A.T. Rapid Delivery

Rich Lucibella
August 23, 2002, 06:19 PM
You know.....I've been patiently waiting for one of you guys to hit on the obvious:
<b><i>S.W.A.T.</b></i> SnapShot!
I already get a free subscription!

Kirk Keller
August 23, 2002, 07:56 PM
S.W.A.T. SnapShot eh? Sounds like a winner to me. My strategy of carpet bombing didn't work. Straight Shot I had, but no SnapShot. Dang!

Rich Lucibella
August 23, 2002, 08:20 PM
The final decision is mine and I say S.W.A.T. SnapShot.
Unfortunately, it was MY suggestion......

what to do, what to do?
OK. To be fair to everyone that helped with the project:
1 Free Year of S.W.A.T. Magazine. Fair enough?
Email me for details from the email addy you use on TFL. Provide also your TFL Handle.

To the lurkers......please don't try to get over. We'll be checking the emails against the posts here. That's work enough. If you make us work to uncover a scam, it's gonna get ugly. ;)

Kirk Keller
August 23, 2002, 11:22 PM

August 23, 2002, 11:39 PM

Thanks, and stuff.

August 24, 2002, 12:59 AM
Now that's class! Thanks, Rich!

August 24, 2002, 02:56 AM
Roger that! Much Mahalo Rich! Super generous of you!:cool: :cool:

Kentucky Rifle
August 25, 2002, 12:09 PM
Once again you've demonstrated your class, intelligence, and fairness. You're a good guy. I don't say that a lot.

Kentucky Rifle

August 25, 2002, 06:52 PM
Why not;



August 25, 2002, 08:14 PM
Very cool, Rich... (I usually buy S.W.A.T. at the news stand)

Kirk Keller
August 25, 2002, 09:28 PM
I dunno guys. This could be an evil plot. I mean, do any of us know Rich personally? He could be trying to get us hooked on his mag. Sure it's great for the first year, but then the withdrawal begins to set it. A month or two later, we'll be haggard and disheveled, seeking a fix in newstands outside of our neighborhoods so no one will see us for what we are. Guns&Ammo will only be a temporary (5 minute) fix. We'll have to renew our subscriptions year after year just so we don't have to face the horrid, awful truth. Rich Lucibella has turned us all into S.W.A.T. junkies...

I guess if you gotta have a vice...:D

Rich Lucibella
August 25, 2002, 09:42 PM
Curses. Foiled again!

Kentucky Rifle
August 26, 2002, 08:03 AM
The reason I subscribed was the "Great News Stand Hunt". No matter how early I got there, the S.W.A.T.'s were always GONE! I HAD to send in the little subscription card before somebody dropped a net over me! You see a 52 year old man smashing his cane (bad hip) into a news stand and yelling ~DAMMIT, DAMMIT, DAMMIT and, for some reason, people think you're crazy or violent or something.:D


August 26, 2002, 11:54 AM

After finding S.W.A.T. bought out once, and having a seisure in front of the periodicals rack, the nice old dude (a shooter) behind the counter saves me a copy... (he reads it first! :D )

so I ALWAYS get one...

This am, When I told him I was gettin' a subscription, he smiled andd told me it was a good thing... 'cause SOMETIMES he forgot to save 2 copies, and didn't get to take one home!

(Since it'll be 6 to 8 weeks for the first one in the mail, he's gonna still save me the next issue!)

August 26, 2002, 11:55 AM
Wow Rich, that is really super nice of you. I'll send an e-mail today. :D :D :D :D