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Old July 4, 2001, 02:26 PM   #1
Rich Lucibella
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TFL Purchases S.W.A.T. Magazine!!

The Fourth of July is an appropriate date for this message. Group One Enterprises, parent corporation of The Firing Line proudly announces the purchase of S.W.A.T. Magazine. That's right, a TFL print publication is now on the newsstand!

For the past 20 years S.W.A.T. has enjoyed a reputation for substantive and brutally honest features and columns. Readership is divided 50/50 between LEO's and private citizens. Editorial direction will remain in the capable hands
of Denny Hansen (who has already joined us on TFL). We will continue to demand the highest integrity in reporting about training techniques and gear that works in the real world....and some that doesn't. TFL has been an outstanding crucible for learning what interests real shooters. Expect this to be reflected in our content. We have great plans for S.W.A.T. Building on it's stellar writing Staff, we'll be adding some surprising names to the lineup....and some very familiar ones!

S.W.A.T. Magazine is also now online, thanks to the Herculean efforts of our own ArmySon! Click Here to see what were about and to review our July issue. For the month of July only, we are offering a special one year Subscription to Internet subscribers. Normally $26.95 per year, we're offering a limited Publishers Discount at only $19.95 for a one year subscription. For those who demand the best in firearms training, tactics and gear, this is an outstanding opportunity.

We are often asked how our TFL Members might contribute to our ongoing success. This is your chance: Subscribe to S.W.A.T. now and help us to do for the firearms print media what we've done for Firearms Discussion Sites. If you believe our efforts at TFL have been worthwhile, you're going to love the new S.W.A.T. Heads up Peterson; Look alive Harris.....we're about to Raise the Bar!

Best Regards to All-
The Staff of TFL and S.W.A.T. Magazine
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Last edited by Rich Lucibella; July 4, 2001 at 04:22 PM.
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Old July 4, 2001, 03:57 PM   #2
George Hill
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A gun magazine that you can read cover to cover.
SWAT mag is good stuff.
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Old July 4, 2001, 04:25 PM   #3
OF
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Outstanding! My subscription is a done deal.

- Gabe
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Old July 4, 2001, 04:27 PM   #4
Bud Helms
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Good News ...

I'll bet we see a mag that maintains the high road. Yep, cover-to-cover.

Congratulations, Rich, and best of luck!

**************

Damn, Son! That is one fine job, buddy! I like the moving SWAT LINEUP menu on the left side of the page. Very cool.

**************

Uh, I'm waiting for the online subscription capability ...
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Old July 4, 2001, 04:50 PM   #5
amalgam
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congratulations! the TFL empire is growing.

do you plan on having the same articles in both formats (hardcopy and website)?
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Old July 4, 2001, 04:57 PM   #6
MAD DOG
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Congratulations, Rich!
About time someone took SWAT away from Larry Flint and made an honest woman of her.
But seriously, folks:
SWAT has always been the one Gun related rag that I could bear to read, and not feel dirty afterwards.
American Handgunner, Guns&Ammo, and the others tend to be so...well... WHORED OUT TO THEIR ADVERTISERS. :barf:
There, I said it.

Correct me if I am wrong, but aren't some stellar new writers being added to the stable at SWAT??
(No, I have NO insider information to this effect...)

TELL US MORE!

BTW: The latest issue of SWAT has a feature on my MD Labs GunGrips on page 68, and I didn't even buy an ad!
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Old July 4, 2001, 05:14 PM   #7
Jeff Thomas
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Rich, congratulations! I've just printed out my subscription form, and I'll drop it in the mail box today.


To my friends on TFL - Rich and his team have given us so much with TFL. Here's a concrete chance to say "thank you", and to benefit to boot. I hope thousands of TFL members will take him up on his offer.

Rich Lucibella has done terrific things for the RKBA, individual freedom and personal responsibility. Businessmen like Rick deserve strong support.

Regards from AZ
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Old July 4, 2001, 05:36 PM   #8
Don Gwinn
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Dude, that's a secret! Rich is going to make......oh, wait. Never mind.
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Old July 4, 2001, 05:53 PM   #9
PJ11B3VF7
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Congrats Rich, best of luck with the new business. I'm going to get a subscription ASAP. Thanks again for all your hard work.
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Old July 4, 2001, 06:17 PM   #10
JoshM75
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Awesome Rich!!
Considering how impressive TFL is, I'm sure SWAT will be a great success.

TFL has basically weaned me off Gun publications such as Guns & Ammo, etc and I would not be suprised if this is the same for other TFL'ers.

I'll have to arrange a subscription down here in NZ.

Kia Kaha Josh.
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Old July 4, 2001, 06:55 PM   #11
Mal H
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I got the July issue and not surprisingly it is an exceptional magazine. You can already see Rich's touch in it and Denny Hansen has the background and expertise to help carry it off in style.

Simply put folks, this is not just another gun ragazine, it is first class.
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Old July 4, 2001, 07:11 PM   #12
Ed Brunner
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Will SWAT include Tales of the LawDog ?
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Old July 4, 2001, 08:22 PM   #13
ArmySon
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The shopping cart/credit card option should be up and running by the beginning of next week. Just a few more kinks to work out.
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Old July 4, 2001, 08:45 PM   #14
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Now that Larry Flint is out I will have to take a look at it again.
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Old July 4, 2001, 10:24 PM   #15
bookkie
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Rich:

My check is in the mail..... Well it is!
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but rather who has the ultimate power to rule,
the People or Government.
RKBA!
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Old July 4, 2001, 10:30 PM   #16
PJ11B3VF7
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Tales Of The Lawdog

Yeah, I second the notion of SWAT carrying Tales Of The Lawdog.
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When you send a man out with a gun, you create a policymaker. When his ass is on the line, he will do whatever he needs to do. And if the implications of that bother you, the time to do something about it is before you decide to send him out.

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It's 4V now
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Old July 4, 2001, 10:37 PM   #17
Rich Lucibella
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Dudes, this warms my heart...thanks so much.

Mad Dog-
As if you didn't know...
- Clint Smith of Thunder Ranch joins us next issue with an exclusive column.
- Colonel Dave Grossman, author of On Killing, has already submitted one exclusive with more to come
- Harry Humphries has joined the lineup.


...and we're just warmin' up!

Jeff-
We know we can always count on your support.

Amalgam-
Articles from S.W.A.T. will only be available on a pay basis. The magazine is not cheap to produce...it's gonna have to pay it's own way. But we do hope to provide previous copies to Subscribers via the web.
Rich
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Old July 5, 2001, 12:59 AM   #18
amalgam
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no problem. :)

I considered the possibility that the web articles wouldn't be the same as the current issue's. No problem.

Just an idea, but the website version could have a section for "short stories", or "new authors", where folks who haven't been nationally published could have a chance to present a one-page or two-page article or evaluation.


good luck!
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Old July 5, 2001, 09:42 AM   #19
scud
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Good going on your venture, may have to scrape the bank myself. Nice job on the site too Son. Congratulations you all.
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Old July 5, 2001, 10:16 AM   #20
Bogie
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So, y'all taking resumes?

B.A. in public relations. Writer/photographer for Army National Guard. Graphic Designer in corporate 'merica...

Precision shooter and handloader - Benchrest, etc.
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Old July 5, 2001, 10:18 AM   #21
Long Path
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Not to sound like a shill for the Boss-Man (I ain't makin' a dime off this stuff!), but the first S.W.A.T. I've read in years was this July issue... and I was VERY impressed.

Folks, this ain't the pulpy lurid magazine of the past. The writing's good, the photography is good and actually portrays images that I can make sense out of.

I'm L.E.O., so of course I'm a sucker for this stuff. But there's a lot of things that the regular gunowner who's interested in tactics and weaponry will find interesting. The range is incredibly broad, in one issue alone! Perfect split between weapons reviews and tactics discussion. Even a significant nod to those who choose to carry antique arms.

I was impressed to learn that, in the quest for objectivity, S.W.A.T. refuses to accept free test specimens.

So the current stuff is easily as good and mostly better than what's out there... but Rich (oh, I'm sorry-- "Group One" ) steps in as Publisher, and says: "Make it better!" I have it on very good authority that Rich is focused on the future image of that magazine as being the benchmark in the field. He has a vision of how he wants it, and will continue to subtley mould it until he achieves that vision-- just as he did The Firing Line.

Impressed, I look forward to the NEXT issues!

--L.P.
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Old July 5, 2001, 12:39 PM   #22
Ledbetter
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Subscription--my pleasure

Rich,

Congratulations on the acquisition. I'm sure you'll continue to do your outstanding work. I look forward to reading the magazine.

Regards,

Mike Ledbetter
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Old July 5, 2001, 12:59 PM   #23
Dr.Rob
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I have to admit, I haven't read SWAT in years. You guys need a new art director? i always thought of SWAT as a cop's magazine.

Seriously I'll have to take a look.

Any chances of publishing some TFL humor?
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Old July 5, 2001, 01:04 PM   #24
Correia
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Sweet. I will be subscribing soon.
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Old July 5, 2001, 01:37 PM   #25
B9mmHP
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Thanks Rich

I also will wait for the on line option.
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