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Old September 13, 2012, 06:28 AM   #1
teeroux
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Video Game Ammo

I just viewed this on Midway USA.

Would you purchase ammo that is obviously advertised with a video game design? Especially this game?

http://www.midwayusa.com/product/659...-20?cm_vc=K011



http://images.productwiki.com/upload.../halo_wars.jpg

Last edited by Mal H; September 13, 2012 at 10:36 AM. Reason: Change overly large image to URL
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Old September 13, 2012, 06:56 AM   #2
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The HALO WARS trademark is owned by Microsoft. I'm surprised Microsoft would license it for use on ammo, unless it's not licensed . . .

The term HALO-POINT may not be a problem in isolation, but the use of the stylized graphics may imply a connection or approval that may not exist.
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Old September 13, 2012, 07:49 AM   #3
teeroux
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The HALO WARS pic is separate from the ammunition pic. I just used it cause it had the HALO logo with the tradmarks but yeah the ammo is definately trying to capture the popularity of an unrelated product. Possibly illegally.
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Old September 13, 2012, 09:06 AM   #4
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Why not? Looks like a good, deep cavity HP. And lead free? I assume that to be solid copper, or what?

The reserved symbol after HALO appears to credit either the game or the font, I'm a bit foggy on my copyright law but I assume as long as credit is given, permission might not be necessary.

But for video game ammo, I would much prefer to just scrawl /giveammo on a piece of paper, toss it in a cabinet, and reopen to find my ammo supply had been miraculously restocked with 999 rounds
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Old September 13, 2012, 10:18 AM   #5
Mike Irwin
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They might run into a heap of problems with that font if they didn't get approval to use it. Courts have ruled that the text font is as much a part of a copyright as words and images when used as part of a cohesive package.
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Old September 13, 2012, 10:29 AM   #6
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http://ingunowners.com/forums/ammuni...alo_point.html

Another discussion on it, looks like it has been around for awhile, the dates on those posts is July 2011.

http://libertyammo.blogspot.com/

And Liberty's blog, also dated 2011

I'd think if Liberty was going to have an issue, they would have pulled it already
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Old September 13, 2012, 10:55 AM   #7
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Quote:
The reserved symbol after HALO appears to credit either the game or the font, I'm a bit foggy on my copyright law but I assume as long as credit is given, permission might not be necessary.
Quote:
Courts have ruled that the text font is as much a part of a copyright as words and images when used as part of a cohesive package.
The issue involves trademark and law, not copyright. The ® symbol is used to indicate a registered trademark.* The HALO-POINT mark for ammunition is not registered by Liberty Ammunition, but an application is pending in the USPTO.

US law provides that: "Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which . . . is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, . . . shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act."

"Person" includes any legal entity.

I am not stating any legal opinion on the matter, just clarifying the law.

*The ™ symbol can be used to designate common law right in an unregistered trademark.
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Old September 13, 2012, 12:17 PM   #8
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You are, of course, correct.

I always get those two twisted.
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Old September 13, 2012, 01:24 PM   #9
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You are, of course, correct.

I always get those two twisted.
As do I, and since in my field I deal mostly with copyright/intellectual property issues, it becomes kind of a blanket term even though all 3 are completely different.
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Old September 13, 2012, 02:29 PM   #10
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Ummmm.....Halo is not a good game IMHO. So no, I would not buy ammo with its name on it.
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Old September 13, 2012, 03:01 PM   #11
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Who buys ammo based on a video game???!??!?!!!?
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Old September 13, 2012, 03:31 PM   #12
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Probably the same folks who were excited about Zombie Max...
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Old September 13, 2012, 03:39 PM   #13
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I would imagine anyone with some years behind them would be sticking to a tryed and true brand by now. Who buys this new junk?
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Old September 13, 2012, 03:46 PM   #14
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Quote:
I would imagine anyone with some years behind them would be sticking to a tryed and true brand by now. Who buys this new junk?
20-somethings who played Resident Evil in high school, Halo in college, and now own real guns.

I.E. - Me

I might buy some for giggles at the range or even a shelf display, but not for real defensive use - for that, I'll stick with tried and true brands/designs
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Old September 13, 2012, 03:58 PM   #15
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Kind of jumping in front of the Microsoft train, are we. These guys use a billion dollar flyswatter. They work in courthouses the rest of us can't afford to park at. Let sleeping dogs lie. I don't care if you're the masterchef.
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Old September 13, 2012, 04:11 PM   #16
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Halo ammo? No.

Mass Effect ammo? YES!!!
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Old September 13, 2012, 04:39 PM   #17
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lol @ Stress -- I bought a case of the pink shotshells to support Breast Cancer Research, but I can't bring myself to shoot them.

I keep a bunch on display to brighten up the locker.
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Old September 13, 2012, 09:00 PM   #18
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Halo ammo? No.

Mass Effect ammo? YES!!!
We talkin' thermal clips or the old stuff? Put me down for a couple boxes of the old stuff.
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Old September 13, 2012, 10:03 PM   #19
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I used to play Halo 1 & 2 for a living. I wish I had something that shot .45acp just so I could buy this ammo
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Old September 13, 2012, 10:58 PM   #20
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Quote:
Who buys ammo based on a video game???!??!?!!!?
Oh, you must be new here The Call of Duty franchise has led to more acronym abuse and "tactical" affectation among suburbanites than any phenomenon in history.

So, why not use Halo? While we're at it, I want the ammo they use in Borderlands.

I'm a bit disconcerted by this statment on their site, however:

Quote:
Liberty's Law Enforcement hand-gun rounds have the ability to pierce level IIIA soft armor. Due to this we believe that it is our company's responsibility to keep this line of ammunition out of civilian hands to protect Military and Law Enforcement personnel. Our civilian ammunition line has the same performance capabilities as the LE line except the rounds are unable to pierce Level IIIA soft armor.
Of course, I don't play Halo...mostly because I don't want to pay $60 to have some 9-year-old yell profanities at me.
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Old September 13, 2012, 11:34 PM   #21
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Quote:
Liberty's Law Enforcement hand-gun rounds have the ability to pierce level IIIA soft armor. Due to this we believe that it is our company's responsibility to keep this line of ammunition out of civilian hands to protect Military and Law Enforcement personnel. Our civilian ammunition line has the same performance capabilities as the LE line except the rounds are unable to pierce Level IIIA soft armor.
I'll never knowingly give a dime to a company that says LEOs are not civilians.
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Old September 14, 2012, 10:49 PM   #22
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I wouldn't buy it. Partly because I like heavier bullets. And partly because I didn't really care for the game.
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Old September 15, 2012, 01:27 AM   #23
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I don't like Halo, but I would love some video game ammo.

Rifle ammo that work in ALL of your rifles. Pistol ammo that works in ALL of your pistols.

That could be pretty cool .
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