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Old August 13, 2002, 06:43 PM   #1
Rich Lucibella
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Name that E-Zine and Win 1 Year of S.W.A.T. !!!

By popular demand, we've put together what we're currently calling the S.W.A.T. Sampler. A downloadable collection of features and columns from the most recent issue. Kinda like a free Teaser, if you will.

Here's what we need:
- Honest feedback
- A Permanent Name for the product.

Winner gets a free 1 year subscription.

The July 2002 "Sampler" is available at http://www.swatmagazine.com/shop/cgi...cat&ref=cat_03
Rich
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Last edited by Rich Lucibella; August 16, 2002 at 11:36 PM.
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Old August 14, 2002, 01:51 PM   #2
Correia
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You already say it in the intro, but SWAT: Test Drive is kind of cool.

SWAT: Flash Bang.
SWAT: Slice The Pie.
SWAT: Recondo.
SWAT: Scout.
SWAT: Forward Observer.
SWAT: Dynamic Entry.


I actually like DYNAMIC ENTRY the best. Get it? Entry? (free intro) He he he. Damn I'm clever.
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Old August 14, 2002, 02:02 PM   #3
Correia
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or just thought of:

SWAT: On Point.
SWAT: Pointman.
SWAT: On The Sharp End


Just trying to think of things that have sound like they describe an introduction or something.
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Old August 14, 2002, 04:14 PM   #4
MrMurphy
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How about SWAT: Dynamic Entry........ You get dropped into it all at once.



"SWAT: The Free Lunch" (since there is no such thing as a free lunch, but in this case, there is......)
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Old August 14, 2002, 10:09 PM   #5
garrettwc
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SWAT: Recon Briefing!

You have reconned the print version and are briefing potential new subscribers on what's there.
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Old August 14, 2002, 10:50 PM   #6
OF
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The SWAT Abstract

SWAT: In Brief

The SWAT Primer

SWAT: The Carbine Edition


(is that car-been or car-byne? )

- Gabe
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Old August 14, 2002, 11:11 PM   #7
Denny Hansen
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Gabe-
GI Car-been
Saddle Car-byne
I'm consistent in my inconsistencies
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Old August 15, 2002, 12:52 AM   #8
C.R.Sam
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SWAT LITE
INSTASWAT

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Old August 15, 2002, 08:20 AM   #9
ACP230
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You could call it the SWAT Magazine "Speedloader."
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Old August 15, 2002, 09:17 AM   #10
Rich Lucibella
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Boy, you'se guys are Mercenary! Everyone's going straight for the prize!

Some great ideas....the SpeedLoader, huh? Hmmmm.

Now how' bout including some comments on the idea itself? The look; the download.

Rich
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Old August 15, 2002, 11:05 AM   #11
Correia
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Rich, can't help it. I'm of Portugese ancestory. Mercenaryism is in my blood.
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Old August 15, 2002, 01:28 PM   #12
Kirk Keller
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Swat: First Strike
Swat: First Response
Swat: On Target
Swat: The X-Ring
Swat: One Shot Stop
Swat: Bullseye
Swat: From the Ready
Swat: Auto Prime
Swat: Reload
Swat: Cadet
Swat: Muzzle Flash
Swat: Straight Shot
Swat: Mini Me
Swat: Tactile Response
Swat: The Essential Extracts
Swat: Napalm in The Morning
Swat: Tactical Compendium (Somebody had to say tactical...)
Swat: Compendium
Swat: Rapid Fire
Swat: Condensed
Swat: Abridged
Swat: Abridged over the river Kwai

So many possibilities, so little time...

The Look: I like it a lot. Great use of white space and good graphics. Articles are well written and timely.

The download: A bit heavy for those non broadband consumers, but worth it once it gets there.
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Old August 15, 2002, 03:15 PM   #13
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OK, I'll take a shot at it:
SWAT: The one click stop.

About the issue:
I liked what I read. Looking even more forward for my first issue.

Kobun
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Old August 16, 2002, 11:15 PM   #14
C.R.Sam
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Easy to remember...
www.SWAT
or
www.S.W.A.T.

If title and addy the same...
No thinkin required.

Sam
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Old August 17, 2002, 02:09 AM   #15
KenPaul
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SWAT: Condition Three

The preview site gives them the option of going to Condition One.


SWAT: Tactical Overview
SWAT: Tactical Preview
SWAT: Tactical Briefing
SWAT: Mission Briefing
SWAT: In The Crosshairs
SWAT: Target Acquisition (or some variation like Acquiring The Target, etc...)
SWAT: Test Fire (or Test Fire Edition)
SWAT: Rookie Edition

Ken
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Old August 17, 2002, 02:32 AM   #16
Rich Lucibella
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Rookie Addition.....
Hmmmm...has a certain marketing appeal.

Nah...too "COP"!

Rich
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Old August 17, 2002, 02:33 AM   #17
Rich Lucibella
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S.W.A.T. Extraction
S.W.A.T. Extract
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Old August 17, 2002, 07:40 AM   #18
Mal H
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The Mini S.W.A.T. Edition
S.W.A.T. Light
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Old August 17, 2002, 09:59 AM   #19
Kirk Keller
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S.W.A.T. Wired
S.W.A.T. Primed
S.W.A.T. Prime
S.W.A.T. Short Round
S.W.A.T. Kurz
Nectar of S.W.A.T.
S.W.A.T. E-Rounds
S.W.A.T. E-Loader
S.W.A.T. E-Loaded
S.W.A.T. E-Extract
S.W.A.T. E-Editon
S.W.A.T. E-Firing Line

My head hurts...

And Rich, if you go with S.W.A.T. Extract, I may have to wrestle you for the subscription... see my earlier post.
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Old August 17, 2002, 11:41 AM   #20
Rich Lucibella
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You're right. You own that one.
Rich
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Old August 19, 2002, 07:02 PM   #21
Justin
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Rich-
Thanks for offering the sampler issue.
Ok, honest feedback...

The content is excellent, no complaints at all.

Depending on how many resources you want to use on the sample each month, you might want to consider dumping the .PDF format and going with a more web-friendly format similar to the news articles on the websites for places like FOX News, MSNBC, etc.

For an example, look at the layout of the article here:
FOX News article (Nevermind the content.)

This will result in a layout that doesn't look like the magazine page, but will be easier to read onscreen.

You might also consider making the table of contents clickable, so if I want to skip right to the article on WWI pistols, all I need to do is click on it.

I think that acrobat files are great for stuff that you download and print out, but it's hard to read onscreen.
.PDF's can also take awhile to download, especially if the file is just exported directly from the magazine layout program.

Of course, doing this is going to be more effort than just exporting a PDF, and I don't know if you have someone at the SWAT office who would be willing to act as the monthly SWAT sampler print-to-web translator.
Besides, you may not want to invest the time/resources/money into something that doesn't directly make money.

You could, however, offset some of those costs by offering advertising to companies who want to appear in the online edition. The advantage for them would be that you could include a link that goes directly from the advertisement to their website.

As for ideas for the title, how about some of these:

eSWAT
iSWAT
dSWAT
SW@T

or, something like this:
sw@t (the lowercase italics hopefully hinting at the abbreviated nature of the content.)

Ok, that's all I can think of right now.
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Old August 20, 2002, 08:18 AM   #22
Rich Lucibella
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Caliban-
Thanks for the time and input.

What you're referencing on Fox is simple HTML. The conversion from PDF to HTML is, as you note time consuming. Additionally, the Sampler needs to be an accurate representation of what the full (paid) download looks like. So, if we converted one, we'd really have to convert the other. That would, indeed, be a lot of work.

As to the links from the Index, I agree. Expect it next issue....also we'll try to get all www addresses to become live" links. I'm not real big on hitting our advertisers up for money...I'd prefer to offer this as a perk.

Thanks much.
Rich
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Old August 21, 2002, 05:03 PM   #23
hansolo
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Name that E-Zine

FLY- S.W.A.T.er

S.W.A.T.'s Happening!

S.W.A.T. 's up?

S.W.A.T. call

IT'S.W.A.T.

S.W.A.T. are YOU lookin' at?

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Old August 21, 2002, 07:47 PM   #24
Kirk Keller
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hansolo

S.W.A.T. did you say? S.W.A.T. are you trying to pull off here? S.W.A.T. the hell was that anyway?
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Old August 22, 2002, 02:35 PM   #25
kanak
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How about:

S.W.A.T. Insider

S.W.A.T. Sneek Peek

S.W.A.T.: The Overview
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